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Dyson B2B technology
Client: Dyson Professional
Work: B2B web copy, including case studies.
Dyson's B2B offering includes almost all the products in the range. I write copy for @DysonHairPro, aimed at salon stylists. I also write web pages to target business decision-makers, including case studies for Dyson Airblade™ hand dryers for customer-facing washrooms, such as airports and motorway service stations.
Additionally, the work includes hotels and leisure venues, where there are particular requirements around durability and high usage, along with Dyson vacuum cleaners, purifiers and lighting for offices, schools, libraries and other public environments.
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