Dyson OnTrac™ headphones launch
Client: Dyson
Work: All campaign copy for Dyson's new entry into the audio market. Redefining audio through market-leading Active Noise Cancellation, 55 hours of battery life, and customisable outer caps and ear cushions.
The work represented a seismic shift for Dyson campaigns, into a social-first, fashion-led era. So the copy needed to land the tech benefits, while showing that these headphones were a cut above the competition.
Using models, influencers and ambassadors, the campaign took on an urban theme based around music and an incredible listening experience.
Launched in London by Jake Dyson, they laid down an immediate marker in the customisable fashion and audio markets.
Campaign assets included advertising, social, film, web, app, box, retail and technical copy.
Social
Web
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