Challenging the energy sector

Client: OVO Energy

Work: Advertising and customer comms, including CRM, printed flyers and digital newsletters.

I wrote this flyer for OVO `Energy when they were just a challenger brand in the market, with under 400,000 customers. Taking on the ‘big six’ companies, they had a refreshing proposition and I helped develop a matching TOV to suit. Words like 'happy', 'proud' and 'antidote' all helped shape a brand that was definitely different, without being too jokey. After all, people needed to be able to trust this start-up with keeping their houses warm and their electricity on, but without the stuffiness of the usual culprits.

Proudly Bristol-based, the first aim was to win over the local market and expand from there. It’s now shaken up the big six, even as an established member, with over 4.5 million customers.

I also wrote a series of CRM emails, to drive customer engagement and reward people for switching, and a monthly newsletter with tips on saving energy and avoiding waste.